Affiliate marketing is one of the most popular and easiest ways to get started for those looking to make money online. The main reasons for this are that affiliate marketing:
- doesn't require you to have your own product
- doesn't require copywriting or sales conversion expertise
- provides fluidity with products that are available to promote
- requires little to no expense to get started
- is great for testing markets
The primary reason why affiliate marketing is great for those new to online marketing is that you don't need your own product. You don't have to worry about analyzing a market to see what kind of product they want, you won't have to spend time developing a product which could take months, and nor do you have to allocate precious non-income-producing time to supporting a product.
Copywriting is one of the most difficult and coveted skills for online marketers. Good copywriters can earn thousands of dollars for a single sales letter, but of course, it has to perform well. It takes a lot of time to learn how to craft a sales letter, and if you were to outsource your copy for your product, you would have to pay a pretty penny for something that is decent quality. With affiliate marketing, you don't need to worry about. You can choose to promote proven products that sell well, have good copy and have an optimized sales conversion process. Most affiliate networks have stats on all products so you can see which are performing well.
Affiliate marketing is fluid in that there is a wide range of products at your disposal, and you can move from one to next quickly. You can be promoting golf products one week and online floral services the next. For almost anything that is sold online, you can pretty much find an affiliate program for it. This allows you to test a wide variety of products to see which ones work best and to see which niches you have a knack of doing well in.
Because there are free traffic methods available, you can get started in affiliate marketing with little to no expense involved. You can work on driving search engine or social media traffic to your affiliate sites or directly to the vendor through your affiliate link, for free. You can even get started with paid traffic methods with very little expense, and then scale up once you have proven campaigns that are profitable.
If you are looking to penetrate a market and perhaps develop your own product down the line, affiliate marketing is great for testing markets. You can see which types of products a market likes prior to development. Do they prefer DVDs, ebooks, membership sites, online videos, or physical products? By promoting a few different types of affiliate products, and you can see which type of traffic converts best, whether it is search engine traffic, banner traffic, or social media traffic. Most importantly, you can see whether a market is even viable prior to committing time and expense towards your own product.
So these are the top five reasons why affiliate marketing would be the perfect way for you to get started in internet marketing. The main reason people fail in this business is that they do not take the required action, so make sure you get started with picking a product to promote and then work on getting search engine, social media or cheap paid traffic to your offer. Once you find that initial success, the rest becomes easier.
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