Ticket to Success and Sales - Online Marketing

"Ignoring online marketing is like opening a business but not telling anyone." - Anonymous


Nothing sums up the brilliance of online marketing in today's scenario quite like this quote. Online marketing is all about being in the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you'll find your audience.

Online is the place to be:

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only 'like' and 'comment'. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi-national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts - the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. Let's review the prime benefits:


'The World is your Stage': With online marketing services, your reach is truly magnanimous. It expands in terms of demographic as well as relevance. Deep pockets and hefty bank account are no longer the requisites to get noticed and sell products. For example, A local farmer from one side of the world, can now take his produce and showcase it online to reach a potential customer living on the other side. All he'll need to do is to use the internet to market this product, alongside some smart SEO strategies to place it amidst the right crowd.
'Laugh all the way to the bank'- It's no surprise rappers worldwide dish out such catch-phrases, ever so often. After all, how can anyone run from the fact that every business and corporation is the world works towards - 'profit' aka revenue, return, moolah? So, when the outcomes are so luring, who wouldn't jump? With the chance to reach the target audience directly and personally, the sales are bound to go up, by default.

'Straight from the horse's mouth' - With digital marketing, you can document every move of your consumer. In the virtual space, everything becomes transparent - the good, bad and the ugly is out in the open for every to judge. No beating around the bush, you will get immediate feedback and instant report of your product's performance. You can directly reach out to your customer and build a personal bond. Services can be customized. Also, since everyone is online all the time, being in this place will make you more visible.
'Marking your territory' - Digital marketing promises to cut marketing costs drastically. Over and above all other benefits, the Passover from traditional or offline marketing to online is bound to be tremendously economical. Your online marketing agency will help you pick your audience and invest in reaching out only to them. It will also reduce your cost per unique user. For example: while a 5000 AED investment on a hoarding or event sponsorship reach about 5000 prospective customers, an online campaign through a viral video on social media will keep 10 times fold more.

'Something for everyone' - Online marketing space isn't reserved for the who's who of the business world. Even a small business or a start-up can reap benefits in all the entirety. That's the beauty of this medium. Such an opportunity presents a fair chance for businesses to prove their mettle purely based on the quality of services/product. For the first time, a small enterprise can give the market's big fish a run for its money. Making it an all-inclusive environment to run business in.
'Survival of the fittest' - The business world is booming, everyone wants a piece of it. So, in order to survive this mad rush, you have to a step ahead, always. Being in the digital gives you direct insights into your markets and demography. It gives you the opportunity to gauge your competitors to move and plan a rebuttal. Online marketing companies help in giving your brand the edge and new-age glow. Hence, assuring the consumer's that the product/services that you offer are state-of-the-art and cutting edge in all its entirety.




Saji Nair is an online marketing expert. As the founder of one of the fastest-growing SMS and online marketing agency in Dubai - Wisoft Solutions Dubai, he is passionate about SEO and all things digital.

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Top Five Qualities to Look For in an Online Marketing Analyst

The primary function of an Online Media Analyst is to assess an advertiser's campaign performance to identify ways to eliminate media waste and increase online conversions. The Online Media Analyst position (also referred to as Online Marketing Analyst or Internet Analyst) is roughly a new kind of role in the advertising industry. A good experienced Analyst will possess 4 of the 5 qualities that I will share with you in a moment. However, before we look at these qualities, let's make sure we understand what an Online Media Analyst is NOT.

An Online Marketing Analyst is NOT a Research Analyst or Database Manager. The primary role of a Research Analyst is to design or assist in the development of questionnaires, identify competitors and research changes in the industry that may affect sales. The primary role of a Database Manager is to create and distribute reports. They will likely have the experience, with SQL, Access, web site analytics tools and Business Objects. So if you are interviewing candidates for an experienced Online Media Analyst position, how do you know if the candidate has the right skills for the job?

Interview question to ask a candidate for a senior Online Media Analyst position - 

Quality #5

If you are interviewing candidates for a senior-level Online Marketing Analyst position, it is first best to confirm they have online analytics or digital analyst background. Here is one question you can ask the candidate - "if a client wanted to increase paid search weekly spend

by 30%, how would you determine or predict the number of sales they'd expect to generate as a result of the increased media activity?"

A candidate with an Online Marketing Analyst (Analytics) background should be able to answer this question which results in quality #5, the ability to assess the problem and determine how to go about finding the proper solution. If they cannot answer this question, this candidate is likely not qualified for a senior Online Marketing Analyst role. (If you want to know the answer to this question, please send me an email).

Quality #4 - Intermediate to Advance Expertise with Excel

An analyst must be able to process and analyze data very quickly and this is where good Excel skills come in. An experienced analyst will know how to use Vlookups, the Pivot Tables and Solver. If they have some experience with Access and VBA Modeling, even better!

Quality #3 - Had a Great Mentor

A good mentor guides, critiques and helps improve an employee's performance in every way possible. When I was a Media Planner years ago, I was very fortunate to work under Greg March, Media Director at Wieden + Kennedy. Greg had begun his career with Beyond Interactive (now Beyond Interaction) back in the 1990s and taught me a great deal, everything from trafficking banner ads to developing innovative ways on how to work with ad networks.

As an analyst, I worked under Jennifer Zola, Director of Strategy and Insights for GroupM Search and MECi. Jennifer's background in data analysis and statistical modelling served not only as valuable analytics to me but also to clients and media teams. I owe both Greg and Jennifer a great deal of gratitude for I believe I worked alongside two of the best and most experienced minds in the online industry!

So ask for references and find out if they had a good mentor because if they did, it is likely they are better than what their resume entails.

Quality #2 - Had Previous Experience as a Media Planner/Buyer

With the internet, there is a virtually unlimited amount of online data at our fingertips. This is great for analyst since there is so much information that can be pulled from this data. However, analyzing all this data will often lead to a waste of time. What is the purpose of spending two weeks analyzing data and finding out some interesting, but useless information?

Before looking at data and performing any analysis, an analyst should ask him/herself this one question - "Will the conclusion or strategic finding possibly change the way I plan or buy my media?" This is why I think the 2nd best quality an Online Media Analyst can have is to have a media planning background. Otherwise, they can easily waste a great deal of time analyzing data that will not lead to optimization recommendations.

Quality #1 - Cares About Performance

A person who cares about performance will get the job done, simple as that. An analyst who cares about his/her client's campaign will find a way to optimize and doesn't mind working late or weekends because it is very likely they like what they do. And if this person likes what they do, they will likely be good at it!

Eric Melchor

My name is Eric Melchor and I work in the digital marketing and advertising industry. I am passionate about all things online, particularly measurement and analysis. Recently I founded the FIRST company to provide online advertising professionals with data analysis tutorials that are designed to enhance campaign performance - Smart Digital Spending.

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7 Tips For Starting a Successful Online Marketing Business

Starting a successful online marketing business on a shoestring budget is slowly gaining popularity. And for good reasons: you can do it from the luxury of your home with low setup costs. This is a great opportunity for the novice entrepreneur who is looking to begin a home-based internet business by using low-cost programs. Here, affiliate marketing still proves one of the best and easiest options: in affiliate marketing, where you simply sell other people's products, you have the advantage of earning commissions whilst setting up your business.

Internet Marketing and Advertising

Affiliate marketing programs are set up by established internet marketing companies that offer you to advertise their products in return for a commission for each sale. By leveraging off them, you can start to make money online almost immediately. Whether you want to specialize only in this marketing system, or just promote (advertise) your favourite products on your website, blog, or through your email, internet marketing and advertising can be the doorway to your financial success.

How to Choose an Online Affiliate Program

With the many available affiliate programs, it can be confusing to figure out how to choose an affiliate program to get your online network marketing business off the ground quickly. There are many choices: yours all depends on what kind of marketing system you want to explore.

For the beginner, it basically comes down to two things:

1. What product or niche you want to promote, and

2. How much you want to invest.

Online Marketing Business and Affiliate Marketing for Newbies

If you're completely new to the online marketing industry, you'll be delighted to learn that there are low-cost affiliate programs available that teach you exactly how to set up an online business system for affiliate programs.

These programs are designed to get you off on a good start by guiding you through all the basics, and teaching you through step-by-step tutorials and in simple language how to build your internet business from scratch. When you look for those programs consider the following tips in your search:

1. Look for programs that are backed by a money-back guarantee.

2. Take your time to research the programs before you buy. Impulsive buying often leads to buyer's remorse due to purchasing unnecessary products.

3. By all means: stay away from those get-quick-rich programs.

4. Strategic planning and staying focused on your goal is by far the surest road to success.

5. Put together a business plan. A properly designed business plan is like the roadmap that steadily gets you from novice to intermediate, to expert entrepreneur.

6. Take advantage of all the available free help and free tools on the internet.

7. Start off with low-cost affiliate programs. This will quickly get you on your way to building your own successful online marketing business.

Building a profitable and elaborate internet network marketing system takes time and requires expertise and a good amount of money. Although the dividends are high, this can be discouraging for most newbie online entrepreneurs. But by leveraging off established businesses that offer affiliate programs, you can start earning commissions quicker, allowing you to re-invest your earnings into your business to gradually expand it. Because of this, affiliate marketing programs are still a better option for the novice online entrepreneur.

As you go through the motions of starting a successful online marketing business your advancements will be in direct proportion with your education: the more you read the faster you will excel.

You'll find some more in-depth information about how to set up your online business by following this link to my site: http://www.squidoo.com/Better_Online_Marketing_Success.

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Rob Benwell Blogging to the Bank Review For Beginners As Well As Intermediate Online Marketers

In research I have found Rob Benwell's Blogging to the Bank is intended for beginners who have never blogged before as well as intermediate online marketers who already have some marketing experience. This is the same system that Rob himself has used to become a millionaire, and offering it to people is his way of giving back to the online community.

Apart from its simplicity, another good thing about the system is that it can be implemented for just a few hours of work a day, and with no monetary outlay. 

First, you have to find a niche market that reflects your passions, but will also be profitable. 

Then you can start setting up your blog; creating a blog is free on blog hosting services such as Blogger and you don't even need any past experience since Rob will take you through the whole process step-by-step.

 Once your blogs are up and running, he will teach you how to create and place ads on the sites to monetize them, how to get SEO-friendly content if you don't know how to write and, finally, how to drive directed traffic to your site.

Rob will even share some of his secrets for networking in order to create backlinks to your blog so that it can rank even higher on search engine results pages. 

Then you just wait for the residual income to start flowing into your account. 

Of course, you have to keep your expectations realistic; don't expect to start earning $500 a week at once.

For a Fatal Shots Report on the "Top List Building Mistakes That Will Cost You Thousands," click on [http://www.carolynsmoneysecrets.com]

Carolyn Wenzel

carolyn@carolynsmoneysecrets.com

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Learning Online Marketing - Goal Setting For Your Intermediate Internet Marketing Efforts

When you first begin learning online marketing you will devote a great deal of your time focusing on specific, short term milestones to help you achieve your long-term goals. Much of the work, in the beginning, is quite repetitive but it's this repetition that will ultimately make you successful.

Once you've got the basics drilled into your mind and are beginning to see some of the returns on your investment of study, money, and labour you're probably going to have a "what next?" moment. For some marketers, this moment becomes a mini-crisis of sorts. But you can head it off if you begin making intermediate goals early in the process.

Defining Your Internet Marketing Goals

The first goals are often basic goals. Learn this. Do that. Build your online marketing empire one blog post, Squidoo lens, or Hub Page at a time. As your business grows your goals need to grow, change, and expand. You need to be able to define short-term, intermediate, and long-term goals for your business and revisit those goals often to ensure they're still valid.

How do You Define Intermediate Goals?

Intermediate goals for online marketing need to be three things: specific, aggressive, and achievable.

If you make the goals too simple or easy you aren't challenging yourself enough and you certainly won't be living up to your potential. You also run the risk of becoming bored and losing interest or letting your campaign(s) slide. Either of these is bad for your bottom line and should be avoided.

If you make them impossible you'll get bogged down in the details, frustrated, and might quit right before your business has the chance to really take off. There is a bit of a tight rope walk involved but when you find the right combination of challenge and "do-ability" you'll have created goals that are going to grow your business at a reasonable rate and you'll avoid many of the "growing pains" other businesses (online or brick and mortar) face.

If you're too vague about your intermediate goals while learning online marketing you'll find that you have a destination you wish to chart a course towards. In other words, there's no direction for your business to go. Vague directions don't work well on a roadmap and they only lead to confusion when it comes to defining business goals. Be as specific as possible for your goals and the plans you make to meet those goals.

There's a sort of Goldilocks philosophy to Internet marketing that you'll need to get a handle on in order to be hugely successful. When you find the path that's just right for you, your business will really take off. Learning online marketing and developing intermediate goal-setting skills are vital to that success.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. 

Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that - Go here: http://www.promotingtips.com

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8 Deadly Mistakes That Beginner Internet Marketers Should Avoid Or They Will Crash And Burn

The Internet offers a wide array of opportunities to make money with an ever-growing massive marketplace that offers. It is a fact that there are over 1.5 billion people online. There are so many opportunities and programs it can sometimes be hard to decipher which ones are the legitimate business-building opportunities.

Through this article, I will help you avoid the eight deadly mistakes that beginner Internet marketers should absolutely avoid or you will crash and burn. If you want to be able to make it to evolve into a successful internet marketer without having to face all of these setbacks, pay close attention.

1. MLM
MLM stands for multilevel marketing and joining one is one of the deadly mistakes that you can make as a beginner internet marketer. Most people, in general, have become sick of hearing about pyramid business opportunities that require you build teams below you. Multilevel marketing is actually considered spam to a lot of sites and will annoy a lot of people if you even talk about it.
I highly suggest that you avoid multilevel marketing as a beginner Internet marketer because of its huge disapproval from the mass public. You will most likely get the same reaction if you try to do it in physical form in the public.

2. Survey companies
The companies that say they you can make tons of money filling out surveys are all not truly telling the truth. Sure you can make a little bit of money here and there filling out surveys. You cannot make a full-time living filling out survey's and it is promoted as if you can.
If you're serious about starting an Internet business online, you will stay clear of doing any sort of surveys because they are only taking up valuable time.

3. Working with CPA
Cost per action types of offers is when you generate leads to bigger companies for money. The content of this sounds simple but it can be complex when you are a complete beginner. For beginners, the model of affiliate marketing is more suited and easier to adapt.

4. Working with PPV
Pay per view methods of traffic is definitely not where a beginner should start. Essentially what you're doing is paying a certain amount of money to get a certain amount of use to your website. This type of marketing is for more advanced marketers that have high converting offers that know how much they can spend to make a profit.

5. Leap from course to course
It is extremely enticing when you receive free stuff in your inbox advertising the latest and greatest product. The sales page for each of these products is going to be overwhelmingly convincing and very tempting to buy each product.
It is best to stick with one quality training product and implement the strategies you learn in that product to become successful with those methods before moving on to another product. You do not want to hop from product to product because you will not be utilizing all of the information in each product. This is a common beginner Internet marketer mistake which should be avoided.

6. Overwhelmed by information
Every single page that you visit on the internet seems to be bombarded with some form of marketing. This is by no coincidence that almost every page has marketing, based on the 1.5 billion people marketplace volume.
You can easily get overwhelmed by information by simply trying to take too much information and do too much at once. The easiest way to avoid information overload is to focus on one task at a time. Set up a to-do list and stay away from all learning and no implementing.

7. Lack of dedication
A huge deadly Internet marketer beginning mistake is the lack of dedication and commitment. Most people feel that they must see some sort of result in the beginning because they have exerted time. Unfortunately being an entrepreneur does not mean that you automatically receive profit if you give your time.
You must dedicate yourself even if you're not seeing that your time is not turning into immediate money. What it means is that you need to improve on your craft and enhance your skills to be able to manifest profit.

8. Not building an email list
One of the most important internet marketing beginning mistakes is not building an e-mail list from the beginning. It is hard to build people's trust online especially when a lot of people have been burned by some marketer in the past.
Nobody will just pull out their wallet unless you are a master of persuasion. The best way to ensure that you have the time to build trust with your visitors is to capture the e-mail by offering free stuff and give them free stuff over and over to help them solve their problem.










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Where to Start As a Beginner in Online Marketing

So you fancy trying to make money online? If you've already researched online marketing you'll know that there is so much information out there and not all of it straightforward, especially for a beginner. To coin a simple phrase "it's a jungle out there!" I'd like to give you some very simple tips to point you in the right direction.

You need to have the right mindset from the beginning and keep it throughout your progression. You have to realise that the 'get rich quick' schemes don't work, so don't fall for the "pay me some money and you'll be earning thousands within a day". You really have to put a lot of work into this before making some money, and if you do it will pay off big time.

There is a lot of help out there for beginners if you look for it and there are plenty of free ebooks to download on the subject of online marketing. When you do get up and running you may well be giving out your own ebook! Go ahead and download the ebooks, I've learned a lot from the majority of them. As you will soon discover though, you don't get nothing for nothing - so after downloading the ebooks you will receive lots of follow up emails. If you're not interested, simply unsubscribe, you won't be hurting anyone! However, you may wish to keep going with the information offered - gauge it well.

There are many different ways to make money online through internet marketing, so this is another choice you have to make - which method are you going to use? Will you be using your own product or promoting someone else's? Again, there is lots of information out there to help you decide - do some research and make the choice before you start.

You don't have to be an expert on the computer, but if you're a beginner at internet marketing, then there are quite a few web skills you will have to learn about - how to build a website and get a domain name, using an autoresponder, traffic generating - and that's just a smidgen of the things you may have to learn. Again, if you're completely new to this you won't know what any of this means, so how do you learn?

1. You need to find someone who can teach you, someone who's been doing this very successfully and making money online for a while now. You need to look for a step by step guide on what you need to do - there are quite a few out there so you need to decide what's best for you. I was a total beginner and found a very good teacher and although I haven't been at this for very long, I have acquired a huge amount of information and it's starting to pay off.

2. You really have to work at it as I said at the start of this article - you need to learn stage by stage and put all your newly acquired skills into building a successful business - it is possible if you're prepared to work and be patient - it won't happen overnight!

3. Keep at it and try not to lose heart! Once you've got things up and running you'll maybe want to do more and branch out into other areas. When your business is established you'll only need to spend an hour or so a day keeping tabs on it, so the patience is worth it!

Above all - have fun, enjoy the experience and make lots of new friends!!

If you'd like to learn more about starting online and creating your first webpage please visit [http://www.lizann-online.com] for more information.

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